Marketers all around the world are working for we consume not the product (no matter about it quality or about it component), but BRAND! And to be sure that a BRAND associated with all the best that can come up. This can have insidious effects on eating behavior especially for teens*.
Anchoring effect. With one product choice, customers with no frame of reference had trouble deciding if the goods worth the money. But when compare against a much-more expensive option, the original one seemed cheaper and more appealing.
Magic of symbols. Old as the hills reception: make prices seem smaller by reducing the cost by a few pennies (e.g. $50 vs. $49.99). This technique, known as charm pricing, is popular for a good reason?—?it works. But marketing has gone even further: research suggests that removing decimals and commas in prices can change perceptions and make prices seem more reasonable. For example, the same product presented as $1000 is perceived to cost less than a price displayed as $1,000 or $1,000.00. Other studies indicate that removing the dollar symbol ($) from prices altogether reduces the emotional “pain” of paying.
As consumer psychologists noted*, impulsive purchases occur when consumers perceive that the product or brand they are buying matches their own attitudes and self-views, helping them express and cement their own sense of identity. When brands are strong, they are anthropomorphic: they have clearly defined, human-like, personality characteristics, which consumers use as signals to showcase their own personality to others. This psychological aspect of humans widely used in marketing and not linked to the actual cost and functionality of the goods! “I shop, therefore I am” - slogan of the consumer society. If you see around you a store of goods that are meaningful whole life, you should start to worry.
The terms. Scientific terms, statistics or other technical information are used as visual proof of properties of the product, but it is not mean that the properties really exists*. Statistical information, with limited applicability, represent falsely. During the representation, there is that the item is reliable for all conditions...How can you avoid misinformation? For example - if a study makes a surprising result, you can probably ignore it.
Today there is the world lie era. More precisely - legal lies, ie, concealment, fine print, stars, entanglement in terminology, etc. Everything is done in order to empty your wallet, not only the last money, but the money that you do not have (debt). Marketing through lies speculates on remarkable human vice - envy. In general, a lot of are now speculating in it, such as social networks. One day, someone noticed that people like to "measure by penis" and decided to make money by this.
Pay attention, "all money" in sales. In sales, there is the biggest paycheck. In recent years, companies spend more money for sales than for R & D or quality. Everything has become "one-off". And if earlier, the person could save up and buy, for example, a good car, which would have served him for many years. That man now, in any case, buy a bucket for any money. The concept of quality has ceased to exist, only the concept of availability left. And if one can afford to buy a one-time thing, others do not. Even, if you dug in a debt to the ears, anyway, we are not so rich to buy cheap things. And when advertising convinced you in quality, new technologies, swamp terms, show beautiful pictures, remember, they are trying shove to you bad thing for big money.